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Not long ago, we wrote about how the Smart Feed is now on all VK platforms. Already more than half of users have switched on this new feature.

Andrey Zakonov·Director of Growth and Research·8 Jul 2016

Today we want to explain the Smart Feed algorithm more thoroughly, which takes into account how users interact with various types of posts. Thanks to this, each user will have a personalized order of posts in their feed.

We have highlight some general recommendations that can influence which posts you see and feedback.

1. Unique content

Create a variety of unique text and media content. Posts with new information for users will be listed higher in the feed than those with repetitive content.

Not long ago, we wrote about how the Smart Feed is now on all VK platforms. Already more than half of users have switched on this new feature., image #1

2. Post format

Determine the optimal post form for your subscribers. It is possible to distinguish amongst different types of posts: long or short text, photo sets, video, audio and many more. In a user’s Smart Feed, posts with the desired format will then be seen higher in the feed. Experiment and track which posts your audience find more interesting through statistics.

Not long ago, we wrote about how the Smart Feed is now on all VK platforms. Already more than half of users have switched on this new feature., image #2

3. Quality media content

Use high quality media content in your posts. The width of images oriented horizontally must be more than 700 pixels, and for video, we recommend using HD – 720p or 1080p.

Not long ago, we wrote about how the Smart Feed is now on all VK platforms. Already more than half of users have switched on this new feature., image #3

4. Feedback

Maintain communication in your comments and don’t restrict them. Instead, encourage your readers to discuss different ideas or events. Comments complement the post and make it more consistent. That’s why users will see these posts higher in their Smart Feed. In order to effectively work with feedback, you can use the unwanted comments filter or Callback API.

Not long ago, we wrote about how the Smart Feed is now on all VK platforms. Already more than half of users have switched on this new feature., image #4

5. Publication frequency

How frequently a person posts affects the priority of those posts in the Smart Feed. Greater coverage can be achieved by making infrequent and interesting posts because excessive posting can lower both your followers’ interest as well as the future reach.

Not long ago, we wrote about how the Smart Feed is now on all VK platforms. Already more than half of users have switched on this new feature., image #5

6. News relevancy

Keep track of interesting topics and work with the daily agenda. Posts that are connected with relevant events will be placed higher in the Smart Feed. Follow "Trending topics" on VK and use hashtags while posting.

Not long ago, we wrote about how the Smart Feed is now on all VK platforms. Already more than half of users have switched on this new feature., image #6

7. Correct usage of reposting

If you want to spread information you like, retell it and share a link to the source. It is also possibly to repost it directly from the source, but in this case, it’s better if you add your own commentary.

Not long ago, we wrote about how the Smart Feed is now on all VK platforms. Already more than half of users have switched on this new feature., image #7

8. Promotional tools

To enlarge your post coverage, you should use VK promotional tools. They attract a larger audience and increase community activity.

Not long ago, we wrote about how the Smart Feed is now on all VK platforms. Already more than half of users have switched on this new feature., image #8

9. Statistics

Track community statistics and connect detailed statistics reports about your posts. This data will allow for better understanding your audience’s preferences.

Not long ago, we wrote about how the Smart Feed is now on all VK platforms. Already more than half of users have switched on this new feature., image #9

Authors and their audiences have their own specific preferences. We recommend experimenting with different types of posts in order to find the optimal format. Thanks to the Smart Feed, your audience won’t miss important content, and posts will gain greater coverage and more feedback. Over time, as the algorithm develops and forms your Smart Feed, we will supplement recommendations for authors.

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